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Day in the Life (DITL) – Distributor Trade Show

Published: 2018-02-04 10:16

Hi Everyone!   I hope you have all had a great first month of the year!  I can’t believe how quick it went by.

Today I wanted to share a Day in the Life (DITL) of a Distributor Trade Show.  In the middle of January, I worked a trade show with my co-worker at a distributor that we share responsibility for.  There is actually a lot of work that goes on before the actual day of the show.  Planning and prepping for the show is key to having a successful day.  Teamwork and communication are so important as typically you work a show with a least one other coworker.  Here is a brief breakdown of some of the preshow prep:

1 Month Before

  • Determine what products you will show at the event.  This will be influenced by how big your table/booth will be and what you want to showcase at the event.  At the distributor event I attended, we made sure our brand new dispenser, PeakServe, was front and center.
  • Once you have determined products, order any promotional items you may need.
  • Reach out to any internal co-workers that you would like to attend the show so they can get it on their calendar.  For example, at the show I attended, our EasyCube Key Account Manager attended and was able to do 2 presentations on EasyCube to the distributor’s customers.  It was such a great way to get the word out about EasyCube!

1-2 Weeks Before

  • Order all product and sales brochures for the show.
  • Purchase any decorations if there is a theme for the show.

1-2 Days Before

  • If you can set up the day before, confirm the set up hours.
  • The day/night before, I always make a check list with everything I need for the show.  Especially, if I am splitting what I am bringing with a co-worker.  I always load my car the night before, so I make sure I have everything.  Plus, this way I don’t feel rushed if I have to leave early in the morning.

Day of the Event

  • If you aren’t able to set up the day before, I always make sure I arrive early so I have plenty of time to set up the booth/table.  This is also a great time to catch up with distributor personnel as their customers haven’t arrived yet and let them know what is being showcased at the booth.  It is time to get them excited!
  • Once the show starts, it is time to talk to customers!  I personally enjoy tradeshows as you can talk to so many customers in one day.  I always end the days with a handful of great leads to follow up on.
  • My biggest advice on tradeshows is that they are what you make of them.  Sometimes you have to get out from behind the table/booth and really go after customers and bring them over.  If you just hang out in your booth and let customers walk by, you could be missing out on your next sale.


Laura Guse

Sales Executive

Laura Guse´s blog
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Hi! I'm Laura and I am a Sales Executive for Professional Hygiene, based out of Houston. When I am not selling paper products you can find me pursuing my other passions of food, fashion, trying to stay fit, and reading! I am excited to share my professional experiences with Professional Hygiene with everyone!

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